Business
As Usual.
New Orleans' premier multimedia entertainment company — independent record label, media platform, and creative agency. Building. Achieving. Uniting.
B.A.U. Creative Productions
B.A.U: The Cypher
ft. Mister Flare · DEUCE capital G · Ch7ef Ar7e · ZudaBang · Nola Zo
Origin Story
The Story Behind Deuce Capital G
Every Legacy Begins With One Decision
Some people chase fame.
Others chase purpose.
Born and raised in the 9th Ward of New Orleans and shaped by life on the Westbank, DEUCE capital G is the founder of B.A.U. Creative Productions LLC (Business As Usual). More than an artist, he is a visionary, storyteller, entrepreneur, father, and builder committed to creating something that will outlive him.
Through music, film, creative media, and The L7 Project, he is building a movement centered around five principles:
• Learning
• Life
• Links
• Love & Loyalty
• Leave Legacy
His mission has never been to follow trends.
His mission is to build a platform that inspires people to discover purpose, strengthen faith, uplift families, and leave a lasting legacy for future generations.
B.A.U. isn't simply a record label.
It's a movement.
It's a mindset.
It's Business As Usual.
Current Chapter
Blueprints Before Applause
Building the foundation while the world waits to see the finished skyline.
Central Conflict
Vision vs. Visibility
Seeing the destination long before everyone else does.
Turning Point
The Mission Over Applause
Purpose became more important than recognition.
Deeper Lesson
Loyalty Builds Legacy
Legacy is measured by what continues growing long after you're gone.
What's Next
An Entire Universe
One day people won't discover only an artist. They'll discover an entire universe built through music, storytelling, creativity, and purpose.
"You don't build legacy overnight.
You build it one faithful day at a time."
B.A.U.
Building • Achieving • Uniting
Doobie G. Rilla — The Voice of B.A.U.
"Welcome to B.A.U... where loyalty builds legacy."
Doobie G. Rilla
The Emerald King — The Narrator — The Guardian
Doobie G. Rilla isn't just a mascot. He is the living spirit of Business As Usual — wise, fearless, loyal, and disciplined. He speaks on behalf of the movement, introducing visitors to the people, music, culture, and legacy that make B.A.U. what it is.
"Legacy isn't inherited. It's built."
Doobie speaks
"Every artist has a story... let me introduce you."
DEUCE capital G
Founder, Owner & CEO — B.A.U. Creative Productions
DEUCE capital G founded B.A.U. Creative Productions with a vision far bigger than music. Born and raised in New Orleans, he believes music is medicine and purpose is louder than distractions. His mission: create opportunities for artists, entrepreneurs, creators, and future generations. Building. Achieving. Uniting.
The Vision
DEUCE capital G
Founder · Owner & CEO · Visionary
It's B.A.U.
The Voice
Doobie G. Rilla
Storyteller · Narrator · Emerald King
Doobie speaks
"Music can entertain... Purpose changes lives."
The L7 Project
An original documentary series and multimedia experience exploring the untold stories of New Orleans' creative underground — hosted by Deuce Capital G.
Who We Are
Building. Achieving. Uniting.
B.A.U. Creative Productions is a New Orleans-based multimedia entertainment company — independent record label, media platform, and creative agency. We discover talent, produce world-class content, and unite communities through the power of music and storytelling.
Doobie speaks
"You ready? Come with me... let me show you the roster."
The Roster
B.A.U. Artists
Hip-Hop / Rap
DEUCE capital G
Founder, Owner & CEO. The visionary behind B.A.U. and The L7 Project. Strength. Courage. Legacy.
Listen Now
Hip-Hop / Rap
Nola Zo
President of B.A.U. 9th Ward — Desire/Galvez. Built on Purpose. Loyalty Builds Legacy.
Listen Now
Louisiana Hip-Hop
Mister Flare
Louisiana hip-hop artist balancing street energy, personal ambition, and raw emotion. Husband. Father of four. Degree-holder. 70+ songs across streaming platforms.
Hip-Hop / Southern Rap
ZudaBang
Houston, TX. The bridge between Houston and New Orleans. Deep Southern grit meets B.A.U. soul. Everything I say elusive and exclusive.
Listen NowB.A.U. Creative Productions Presents
R.A.W. MADEIT GROOVY
Producer · DJ · Percussionist · Music Director
About
RAWMADEITGROOVY is more than a producer. He is a musical architect who blends live percussion, DJ culture, and innovative production into a soulful, energetic sound. With years of experience as a percussionist, DJ, and producer, he creates music that bridges gospel, R&B, hip-hop, funk, Afrobeat, and contemporary styles.
His mission is to create music that connects people emotionally while making them move physically. Every performance and every production is built on creativity, authenticity, excellence, and purpose. Whether in the studio, on stage, or behind the DJ booth, RAWMADEITGROOVY is committed to leaving a lasting impression through music.
"The L7 Project stands for Learning, Life, Links, Love & Loyalty Leaving Legacy. Which of those has had the biggest impact on your life, and why?"
Legacy.
Every beat I produce, every performance I give, and every collaboration I create is about leaving something meaningful behind. I want my music to outlive me — not just because of the sound, but because of the impact it has on people's lives.
Success is temporary, but legacy is forever. My goal is to inspire future generations of musicians, producers, DJs, and creators to pursue excellence, stay authentic, and never stop growing.
More Than Music
The Full Experience
The L7 Project
Original documentary series. Exclusive interviews. Untold New Orleans stories. Free trailers — full episodes for members.
Watch Trailer
Catch Us Live on TikTok
Tune in every Tuesday night at 7PM CST for the B.A.U. live broadcast. Real talk, real music, real culture — streaming live on TikTok @bau_gorilla.
Follow @bau_gorilla
Shop Merchandise
Premium B.A.U. branded apparel, accessories, and limited drops. Wear the culture.
Shop Now
Upcoming Events
Live & In Person
Doobie speaks
"The journey ain't easy... Neither are we. Join the inner circle."
B.A.U. Members
Unlock the Full Experience
Join the inner circle. Get unlimited access to full songs, exclusive lyrics, behind-the-scenes content, artist interviews, The L7 Project full series, and members-only events.